To be given a natural label by the FDA, a food must be raw, without preservatives, unprocessed, and grown using renewable resources. However, if it is not one of these criteria, it is not eligible for the label. However, it is still possible to find products that contain the label. Read on to learn more. Trader Joe’s and Whole Foods are two places you can purchase foods labeled ‘All Natural.’
Whether Trader Joe’s products are “natural” is a matter of disputed legality. The FDA requires a product to have a characteristic before it can be labeled as “natural.” Plaintiffs allege that the company added sugar to the products without telling them beforehand. The company argues that plaintiffs would not have bought the products if they had known the sugar was added.
Trader Joe’s has made it a point to avoid artificial colorings, flavors, and preservatives. They use natural ingredients such as carrot juice, celery juice, and rosemary extract. While artificial colorings have been banned in other countries, they are still present in some Trader Joe’s products. Regardless of the label, consumers should always read labels to make sure the ingredients are natural.
Moreover, Trader Joe’s is targeting consumers who care more about health than brand name. It has a large following among consumers who care more about intrinsic value than brand names. While Trader Joe’s is not a natural food retailer, it does reflect the image of a neighborhood grocer. However, it’s rare that Trader Joe’s explicitly affirms its products as organic.
In an effort to ensure consumers know that the food they are buying is natural, Whole Foods must meet certain criteria. These criteria include the lack of synthetic ingredients and minimal processing. Additionally, all claims of being “natural” should include a brief statement defining what the term means. The FDA may even tie this explanation to a specific claim by placing an asterisk next to it.
Generally, Whole Foods must have certain characteristics to qualify for the FDA’s natural label. Despite this fact, the FDA is not currently planning to take action against products that display this label. In addition, the label must include at least three organic ingredients and a percentage of those ingredients. If the label states a product contains more than three organic ingredients, the label will not be a guarantee that it is completely organic.
Trader Joe’s All Natural
While Trader Joe’s All Natural products are usually free of preservatives, there are some exceptions. Specifically, the company uses natural flavors, as defined by the FDA. Other ingredients in Trader Joe’s products may not be considered natural, but they are the same as those used by Naked. Trader Joe’s All Natural products contain no artificial flavors, so they can be considered safe and tasty for most people.
Food labels are still susceptible to errors. While “all natural” labels are less regulated, some foods still carry misleading labels. Relabeling may cause confusion or imply the same message as the original product, and it may also help avoid FDA admonishments. One recent case involved Trader Joe’s Co. and a claim that it had falsely marketed some store-brand products as “100% natural” and “all natural.” As a result, the company had to remove the terms “all natural” and ‘100% natural from its labels.
Trader Joe’s ‘All Natural’
Trader Joe’s was not established until 1967, but its history dates back to the late 1950s. Originally called Pronto Markets, the chain of food stores was an initiative of Rexall Drug Co., which operated a chain of drugstores and wanted to expand into the convenience market. Rexall’s management appointed Joe Coulombe, who was then 26 and had only been with the company for three years, to oversee the new division. Despite his relatively young age and lack of experience, management thought he was more than capable of handling the new division.
In addition to using only organic ingredients, Trader Joe’s has become a staple grocery store for people looking for cheap, organic produce. Its prices are competitive with other grocery stores, but the organic produce is not always packaged in a way that makes sense. Many of the items are already prepackaged, and it is virtually impossible to choose how much to buy. This may be the biggest drawback of the Trader Joe’s brand, but for some people it is the only way to get access to organic, all-natural, and affordable food.