We all know the increasing demand for meat and dairy products, but did you know that the growing population worldwide is also creating a high demand for other types of food? There’s a global population of 7.3 billion people today, and that number is expected to grow to 9 billion by 2050. During that time, it is predicted that the world will need 70% more food than it does now. This demand will overwhelm the world’s resources, and it will become more difficult to provide sufficient amounts of food. Developed countries’ populations are reducing meat consumption while developing nations’ populations are increasing. In developing countries, middle-class populations are increasingly searching for luxury products.


Global meat consumption has increased dramatically over the past few decades, with little sign of slowing down. To meet the increasing demand for meat alternatives, major retailers are responding to the issue. Tesco, for example, has announced plans to increase meat alternative sales by 300%. The supermarket chain plans to improve both its affordability and availability to meet growing demand for meat alternatives. Furthermore, sporadic surveys have revealed that people in both Britain and the United States are beginning to reduce their meat consumption.

The growing demand for red meat has accelerated the process of climate change. According to FAO data, China’s annual meat consumption quadrupled from five kilograms in 1985 to 59.5 kg in 2005. Experts say the trend will continue as the economy continues to grow and the population’s appetite for protein continues to rise. The meat industry’s disproportionately large carbon footprint threatens the planet, preventing it from responding adequately to the threat.

There is also a link between consumers’ perception of their ability to change their behaviour and the environment. According to Ericson et al., there is a strong association between perceived responsibility for climate change and meat consumption. Interestingly, people who are less aware of the environmental impact of meat consumption do not change their habits. As such, it may be important to make changes in consumer behaviour in order to reduce the impact on the environment.

Oat milk

Sales of oat milk were up 347% year over year in the first week of March 2020, according to market research firm Mintel. Since 2013, sales of oat milk have increased by 1,200%. While the market for traditional dairy products is stagnant, the rise of plant-based milk has fueled the craze for alternative dairy products. The rise in popularity of oat milk is an indication that consumer preferences are shifting.

Oatly, the maker of oat-based dairy products, is a leader in the market. The company is considering an IPO next year, which could value the company at $5 billion. During the summer, the company sold a stake in itself to investors, including Blackstone Growth and celebrities such as Oprah Winfrey and Natalie Portman.

Oat milk is considered an eco-friendly alternative to dairy milk because oats are sustainably grown and contain less sugar than other plant-based milks. Additionally, oats are not associated with deforestation and do not require large amounts of water to grow. The popularity of oat milk can be attributed in part to a growing vegan population.